Prior to her journey as an entrepreneur, Dana graduated from the University of Central Florida with an advertising and public relations degree. Her love for cause-related organizations turned into a career while working for the Florida-based non-profit, Take Stock in Children. In 2013, she moved from Florida to New York City where she worked for the digital consultancy, Omnigon, and public relations firm, Dan Klores Communications. Dana has always enjoyed the creativity behind storytelling and launching a social initiative to make an impact.Dana launched Positive Equation to focus on telling the stories that matter. Ultimately, it's about the ROP Return of Purpose and not strictly ROI.