How to Register Your Business or Event

We want your business and/or event to be a huge success so here are the steps to help you optimize your listing and get the most out of it.  Once you’ve completed the steps, your listing will be reviewed by us before it goes live on the site. For this reason, you will NOT see your listing in your Preview button on your business dashboard (you get to that after you complete your profile) until we approve the listing. Its our way of ensuring the users that they are getting the best of the best (that's YOU).

 

Getting Started...Your Business Page

 

First, search for your business.  Your company may already be on our site, waiting for you to activate it.  Do a quick search by typing in your company name in the search box on any of our pages. 

  1. Sign Up to Add or Activate Your Business.
    1. If your business is not listed, click on Register Business/Event and choose "Listing Option." Follow the prompts.

    2. If your business is listed, click on your listing and then on the “Is this your listing?” link.  and choose "Listing Option."  Follow the prompts.

       

  2. Fill In Your Business Profile.  
    1. Listing Type – This is the name of your business.

    2. Your Business Category – Choose your category(s).  Depending on the level of membership you chose (The Works or The Basics), you will be able to list your business in a number of different categories.  If you don’t see your category, please contact us to add yours.

    3. Summary Description – Brief description of your business for the search results page.  One sentence will do.

    4. Description – This will populate in the About section of your profile page. Here, you have the opportunity to connect with the users by telling your story and go into depth about the products or services you offer (and why they should choose you).

    5. Keywords for Search – Type in phrases that your customers use to find you within the site (as compared with SEO keywords used for search engines outside our site).  Here, type in things like your business name, you business category, the owners name(s), specific products & services, location.  For example, ABC Cafe, Coffee Shop, Jane Doe, french press, Venice.

    6. Contact Information – Be sure to list all your contact info and double check to see that nothing is mis-typed!

    7. Facebook Page – Do you have a business page? Enter the address in here.

    8. Hours – If you have normal hours of operations, list here.

    9. Year Business Started -  List the year you started your business.

    10. Legal Structure -  What type of business are you? Sole proprietor? LLC? S or C Corp? Non-profit?

    11. Owner Bio(s) –  At least one owner (if more than one) bio is required.  The owner story and her journey in building and growing her business is often a great way to connect with new or existing customers.  Including personal information like hobby’s can further your connection to your community and we want to foster this connection. So, please, don’t forget to tell us how you got here!

    12. SEO Keywords– Search engine optimization helps users find the what they are looking for when they type in keywords into a search engine like Google or Bing.  Type in phrases that your customers use to find you within the site (as compared with SEO keywords used for search engines outside the site).  Type in things like your business name, you business category, the owners name(s), specific products & services, location, as well as, "woman-owned business" "female founder" or other words that may help a consumer who is looking to support women may find you.  For example, ABC Cafe, Coffee Shop, Jane Doe, french press, Venice, woman-owned.

    13. Promotional Code – If you have a promo code, enter it here.

    14. Photo Gallery –  Upload the owners profile picture first. The green horizontal line next to it will indicate that this image will appear int he search results and the Featured Businesses, if you choose that membership level.  Post your business logo next.  If you choose The Works, then you can add several more images to give users a flavor of your offerings.

    15. Video (for The Works level only) – Add video to make your listing more dynamic.

    16. Deal (for The Works only) – Add a deal to attract more customers. Be sure to add an image or you company logo to personalize the offering.

    17. Required Fields - choosing the dropdowns for "My business is X% woman-owned, Registered with....agencies, Operates in LA and has a working website gives us and our users your word that you are who you say you are  - a registered, woman-owned business in LA with a website.

    18. HIT SAVE!!! All that work needs to be saved or, sadly, you will have to start over.     

        

      Share your listing with your community!

       

      Share with your friends, family and customers.  As you already know, people seek out ratings and reviews of businesses when considering where to shop or who to hire, so don’t forget this one last step.  You can share your listing on your social media channels to reach as many people as possible! We look over each and every review to ensure they are either positive and/or constructive. Negative reviews that lack constructive feedback to truly help the business owner improve her products or services are not tolerated on the site.

       

 

 Getting Started...Your Event Page

 

  1. Sign Up to List Your Event
    1. Click on Register Business/Event and choose the Event Options tab. Follow the prompts.
       
  2. Fill In Your Business Profile. 

    1. Event Title – Title of your event
    2. Your Business Category – Choose your category(s).  If you don’t see your category, please contact us to add yours.
    3. Summary Description – Brief description of your event for the search results page. One sentence will do.
    4. Description – Detailed description of your event for your events page. Include all the amazing things customers can expect to experience at your event.
    5. Keywords for Search – Type in phrases that your customers use to find you on our site. Name of the event, location, type of event, etc. are good to add here.
    6. Contact Information – Be sure to list all your contact info and double check to see that nothing is mis-typed like the URL or email!
    7. Event time and date – Date and time of your event.
    8. SEO Keywords – Search engine optimization helps users find the what they are looking for when they type in keywords in a search engine like Google or Bing. Type in words like your event name, type of event, location, as well as, "woman-focused" or "woman-produced" to help steer users to your event page on Equallet.
    9. Promotional Code – If you have a promo code, enter it here.
    10. Photo Gallery –  Upload images.
    11. Video (for the Event Upgrade level only) – Add video to make your listing more dynamic.
    12. HIT SAVE!!! All that work needs to be saved or, sadly, you will have to start over.