Founder: Julia Rose

Business Name: VaGenie by Kalikha


Equallet Business Page:

Tells Us About Your Business: 

We are creating a connected Kegel trainer to address the underserved market need for pelvic floor health options.

After giving birth in France, I found out that all women are entitled to participate in a pelvic floor strengthening program that is covered 100% by their healthcare system. And the reason the French government is paying for this training is because pelvic floor dysfunction affects 2 in 3 women worldwide.

We are committed to addressing this vital exercise by creating a connected Kegel trainer that not only teaches women how to do Kegels correctly but makes it fun by getting women to play video games on an app on their smartphones, entire controlled by their Kegels.

We are also committed to normalizing the conversation around women’s health so that every woman can live happier and healthier from the inside out.

Founder's Journey: 

I fell into the startup world. A few years after my experience in France, I gave birth in California and had such a different experience-- I knew it was time to help shift the way we treat women’s health. By pure chance, I connected with some Fitbit engineers and set off to create a “fitbit for lady bits”. How hard could it be, right? Well, in spite of the challenges that startup life threw my way, I am unexpectedly invigorated because this journey has also opened my eyes to the desperate need for a shift in awareness around women’s health issues. The reason so many women have been suffering with incontinence or prolapse or pain in silence is mainly because pelvic health, and many women’s health issues in general, are not something we discuss. We are on a mission to be a part of the conversation that changes that!

What are the 3 biggest tips you would give women? 

  1. Get as organized as possible from Day 1! I am not a naturally organized person, and as I continued to grow my business, I realized it takes real commitment to stay on top of all the nitty gritty. Create files, both physical and electronic. Keep up with your emails. Keep a calendar!

  2. Expect the bad days. When things start seeming tough or bleak, take a breath and commit to riding it out. Owning your own business, and pretty much everything in life, is cyclical. When things are tough, I fall back on the old adage, “This, too, shall pass.” I also try not to make any really big decisions when I am feeling defeated. I wait for the clouds to clear and then take stock of what I have learned before pulling the trigger on anything.

  3. Find your support crew and ask for support when you need it! I have only survived because of all the amazing people – mostly women, but not all – who have lifted me up, helped me, and encouraged me when I needed it most.

Founder Trait I was Born With:

The ability to see silver linings.

Fav Female: 

Too many to count. I am inspired by women, both in business and in their personal lives, who are out there making it happen, like my friend Meghan Conroy.=

Tell us something few people know:

 I have a file at Interpol.