Founder: Dr. Nicola Nice

Business Name: Pomp & Whimsy


Equallet Business Page:


Tells Us About Your Business: 

Pomp & Whimsy brings modern sensibilities to the tradition of gin-making by infusing a classically distilled gin with an all-natural, botanical liqueur. Born out of a recognition that women are too often overlooked when it comes to spirits innovation and marketing, we set out to create a sophisticated spirit with women’s needs in mind that would also bring something new to the category.

Founder's Journey: 

I trained as a sociologist and spent most of my career in the world of market research and brand consulting.  I have worked at all stages of the brand development cycle, from the strategic repositioning of existing brands, to the white space innovation of new brands, and have specialized in spirits, fashion, personal care and the female consumer.  In 2015, I decided to put my money where my mouth is and turn insight into action with the launch of Pomp & Whimsy!

What are the 3 biggest tips you would give women? 

  1. If you don’t LOVE it, don’t do it!  Same goes for anyone you employ. You’ll need every ounce of that passion to overcome the myriad of challenges that come your way.

  2. Don’t be afraid of being told “No”, but do listen to criticism, however hard it may be to stomach. Everything is a learning experience—the moment you close yourself off to new ideas and alternative ways of thinking is the moment you lose sight of the bigger picture.

  3. Take a chance!  Almost all success comes with some level of risk. It’s an inevitability that things won’t always go as planned, but if you spend too much time planning and not enough time just going for it, the opportunity will pass you by.

Founder Trait I was Born With:  

Determination to the point of doggedness, and an outright refusal to follow the crowd!

Fav Female: 

Michelle Obama. It sounds cliche, but she truly embodies intelligence, grit, determination, poise, and eloquence, combined with a very real ability to connect with others. And she does all of this without in any way trying to claim the limelight.  She’s a truly inspiring human!

Tell us something few people know: 

Behind the success story of any man, there are achievements by women that have most likely been overlooked.